Alternative Web Technologies provides the best in Bay Area web design. We are based in Los Gatos, California and we serve the needs of businesses large and small who want to maintain a professional presence on the internet.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage
Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. Web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Google Analytics is the most widely-used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay.
Also, with IP geolocation, it is possible to track visitors location. Using IP geolocation database or API, visitors can be geolocated to city, region or country level.
Alternative Web Technologies work with their customers to develop analytics strategies to deliver the information the customer desires from their web site analysis.
"To provide a high quality web presence to companies and
organizations at a price they can afford "
Company Founder & President
23455 Sunset Drive
Los Gatos, CA 95033