Alternative Web Technologies provides the best in Bay Area web design. We are based in Los Gatos, California and we serve the needs of businesses large and small who want to maintain a professional presence on the internet.
Brand is the "name, term, design, symbol, or any other
feature that identifies one seller's product distinct from those of other
sellers". Initially, Branding was adopted to differentiate one person's cattle
from another's by means of a distinctive symbol burned into the animal's skin
with a hot iron stamp, and was subsequently used in business, marketing and
advertising. A modern example of a brand is Coca Cola which belongs to the
Coca-Cola Company. A brand is often the most valuable asset of a corporation.
Brand owners manage their brands carefully to create shareholder value, and
brand valuation is an important management technique that ascribes a money value
to a brand, and allows marketing investment to be managed (e.g.: prioritized
across a portfolio of brands) to maximize shareholder value. Although only
acquired brands appear on a company's balance sheet, the notion of putting a
value on a brand forces marketing leaders to be focused on long term stewardship
of the brand and managing for value. The word "brand" is often used as a
metonym, referring to the company that is strongly identified with a brand.
Marque or make are often used to denote a brand of motor vehicle, which may be
distinguished from a car model. A concept brand is a brand that is associated
with an abstract concept, like breast cancer awareness or environmentalism,
rather than a specific product, service, or business. A commodity brand is a
brand associated with a commodity. Got milk? is an example of a commodity brand.
Alternative Web Technologies can provide advice and services to help your company present a powerful and professional image to your own markets. We also provide design services and production of collaterals to help you make your mark.
"To provide a high quality web presence to companies and
organizations at a price they can afford "
Company Founder & President
23455 Sunset Drive
Los Gatos, CA 95033