Branding

Alternative Web Technologies provides the best in Bay Area web design. We are based in Los Gatos, California and we serve the needs of businesses large and small who want to  maintain a professional presence on the internet.


Experts in the design, development and deployment of web sites using the latest technologies. Specialists in HTML5, CSS3, ASP.NET, XML,Javascript, JQuery, Databases, ECommerce, Search Engine Optimization, Security and many other technologies too numerous to list.

Web Design

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers". Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word "brand" is often used as a metonym, referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

Alternative Web Technologies can provide advice and services to help your company present a powerful and professional image to your own markets. We also provide design services and production of collaterals to help you make your mark.

 

Our Philosophy

"To provide a high quality web presence to companies and organizations at a price they can afford "

Andy



Company Founder & President

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Contact

+1-408-375-9237
contactt@alternativewebtechnologies.com
23455 Sunset Drive
Los Gatos, CA 95033